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Coldwell Banker Triad, REALTORS® Joins the Coldwell Banker Advantage Family of Companies Main Photo

Coldwell Banker Triad, REALTORS® Joins the Coldwell Banker Advantage Family of Companies

Posted: November 12, 2019 by Honor Rudd

Coldwell Banker Advantage has joined forces with Coldwell Banker Triad, Realtors® expanding the reach of the Advantage Family of Companies into the Greensboro, Winston-Salem, and Triad markets. This will provide an additional 5 offices and 200+ agents that will now be doing business as Coldwell Banker Advantage.

Coldwell Banker Triad, Realtors® owner Beverly Godfrey will remain in a leadership role joining Coldwell Banker Advantage CEO Gary Rabon. Coldwell Banker Advantage, which was founded in 1987 and headquartered in Raleigh, is part of the Coldwell Banker Advantage Family of Companies, the top Coldwell Banker franchise in the Carolinas and the second largest in the brand with $3.7 billion in sales volume in 2018.

The combined group also includes Coldwell Banker Sea Coast Advantage (based in Wilmington, NC), Coldwell Banker Chicora Advantage (Myrtle Beach, SC), Coldwell Banker Advantage (Fayetteville, NC) and Coldwell Banker Willis-Smith (New Bern, NC). There are more than 1,600 agents affiliated with the firms.

“Coldwell Banker Triad, Realtors® is a very successful company with a great reputation,” said Tim Milam, president of Coldwell Banker Sea Coast Advantage. “Expanding the Advantage Family of companies into those new markets will provide additional networks and resources that will benefit both our agents and our clients.”

Gary Rabon added, “We are all very excited about what this means for our future. Empowering our agents with great resources, support, and training plus the synergies of a broader referral network will serve to further enhance the customer service we provide.”

About Coldwell Banker Sea Coast Advantage

Coldwell Banker Sea Coast Advantage is the largest and best-selling real estate company in New Hanover, Brunswick, Pender, Onslow and Carteret counties, with a 2018 closed sales volume in excess of $1.7 billion and more than 7,100 closed sales transactions. Sea Coast Advantage was founded in Wilmington, NC in 1988 and joined Coldwell Banker in 1993. Sea Coast Advantage is staffed by more than 640 real estate agents across 21 offices in Southeast North Carolina, in top areas such as Wilmington, Leland, Jacksonville, Carolina Beach, Topsail Island, Hampstead, Southport, Sneads Ferry, Havelock, South Brunswick, Oak Island, Holden Beach, and Calabash.

Coldwell Banker Sea Coast Advantage also has an ownership interest in 22 additional offices - Coldwell Banker Advantage in Raleigh, Fayetteville and Southern Pines, Coldwell Banker Willis-Smith in New Bern, and Coldwell Banker Chicora Advantage offices in Myrtle Beach, SC. Together, this network encompasses 42 offices and more than 1,300 agents, who successfully assisted their clients with over $3.7 billion in sales and nearly 16,300 transactions in 2018.

Coldwell Banker Sea Coast Advantage has ranked #1 in Southeast North Carolina for 19 years in a row, which is unprecedented in the area. In 2018, The Coldwell Banker Sea Coast Advantage family of companies was the #2 ranked franchise for all of Coldwell Banker, a network consisting of 92,000 agents worldwide.

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